MY NAME IS MARIO, AND I HAVE BEEN A FULL-TIME SENIOR PHOTOGRAPHER FOR 12 YEARS. 8 YEARS AGO, I BEGAN TEACHING PHOTOGRAPHERS IN-PERSON, SHOWING THEM MY COMPLETELY UNCONVENTIONAL WAYS OF CREATING INCREDIBLE LOOKS FOR MY SENIORS.
IF YOU WANT TO ADD SENIORS TO YOUR BUSINESS, OR TAKE YOUR CURRENT BRAND TO THE NEXT LEVEL... THIS IS FOR YOU.
WHAT KIND OF PHOTOGRAPHERS ARE ENJOYING THE SENIOR MASTERCLASS? CREATIVES LIKE SARAH, WHO COMPLETELY TRANSFORMED HER BUSINESS FROM WEDDINGS TO SENIORS:
“I’ve always thought I was sort of “in the know” in terms of what seniors were into and who they follow but holy shit I was so out of touch (maybe I’m just getting old? haha.) I’ve seen so many seniors mimicking the people I listed above in the way they naturally pose on camera, but didn’t put it together until now. The homework & challenges in Seniors Masterclass opened my eyes to what I really should be doing with my brand and business this year!"
— Sarah Chacos, Minneapolis
THERE HAS BEEN A HUGE CHANGE IN THE SENIOR MARKET OVER THE LAST 3 YEARS AND I DON'T WANT YOU LEFT BEHIND. IF YOU'RE NEW TO SHOOTING SENIORS, THIS IS THE BEST LEG UP YOU CAN GET FOR YOUR AREA!
I HAVE TALKED ONE-ON-ONE WITH HUNDREDS OF PHOTOGRAPHERS, WORKING WITH THEM DIRECTLY TO CREATE THE PERFECT SENIOR BRAND AND IMPROVE THEIR BUSINESS. SENIOR MASTERCLASS BREAKS THIS DOWN AND WILL MAKE SURE YOU'RE READY FOR THE YEARS TO COME.
IT TURNS OUT THERE ARE A FEW SIMPLE THINGS YOU CAN DO FOR THE NEW WAVE OF SENIORS - REGARDLESS OF YOUR AGE, STYLE, OR LOCATION.
IT TOOK ME YEARS OF EXPERIENCE TO CREATE THIS VIRAL & HIGH END BRAND, BUT TODAY YOU CAN SKIP ALL THE FRUSTRATION AND NONSENSE I WENT THROUGH. INSTEAD OF SPENDING HOURS, MONTHS, AND EVEN YEARS TRYING TO FIGURE OUT THE PERFECT PLAN… TAKE IT FROM SOMEONE WHO HAS GONE THROUGH EVERY MISTAKE POSSIBLE.
IF YOU ARE WORRIED ABOUT HOW TO CONNECT WITH SENIORS, HOW TO CREATE THE PERFECT MARKETING CAMPAIGNS, OR HOW TO BUILD A VIABLE, HIGH-INCOME SENIOR BRAND… YOU OWE IT TO YOURSELF AND YOUR BUSINESS TO CRUSH 2019.
P.S. THIS COURSE DOESN’T FOLLOW THE TRADITIONAL RULES. I TEACH WHAT WORKS, AND THAT MEANS THROWING THE RULEBOOK OUT THE WINDOW. BE PREPARED TO DO WHAT NO OTHER PHOTOGRAPHER IN YOUR AREA IS DOING SO YOU CAN GET A LEG UP FOR THIS YEAR.
MODULE 1 - CREATING THOSE GORGEOUS IMAGES FOR 2019 & 2020
VIDEOS + 2 HOMEWORK & CHALLENGES
We start big and right into the fun stuff - creating gorgeous looks and images. The senior industry has taken a major turn the last 3 years - don't shoot an old style. We start with the image pillar system, so you can identify what seniors see in a gorgeous image. We dedicate an entire module to creating images your seniors will love. We break down styling, technical gear, lighting, and what really drives that viral attraction to your work. The perfect module to implement anytime of the year.
MODULE 2 - BTS OF PHOTOSHOOTS
VIDEOS + 3 HOMEWORK & CHALLENGES
The best way to learn is by watching! I take you behind the scenes of 3+ photoshoots, and I walk you through what's happening, why I do what I do, and how I create the EXPERIENCE for my clients. You'll see how I style, pose, light, and work with my clients that allow me to create beautiful looks all year long - all the while skipping the burnout and frustration that so many photographers experience. As a bonus, you'll get access to the brand new "Create Like X" series, where I show you how to shoot like some of the most iconic senior photographers across the US.
MODULE 3 - SOCIAL MEDIA & PORTFOLIO
VIDEOS + 2 HOMEWORK & CHALLENGE BITS
Curating a high-end brand is one of the most important things to do - and one of the least talked about. We talk about how you can curate your portfolio throughout the year and balance your paid clients vs. portfolio images. Furthermore, we dive into an EASY social media regime that doesn't eat up your day and allows you to spend more time working on what really matters (or enjoying an extra cocktail in the evening - I'm not biased.)
MODULE 4 - INCREASING YOUR PRICES THE RIGHT WAY
VIDEOS + 2 HOMEWORK & CHALLENGE BITS
There's nothing "sexy" about working 80 hours a week, missing time with family & friends, booking hundreds of clients, and hustling into the ground all to make $50,000 a year. How do we fix this? Module 4 is all about creating huge profits from your clients (not just revenue, not just client numbers - but profits!). We go over some wicked in-person sales techniques, growth hacks, and more so you can finally decide: how many clients do you want this year, how much do you want to make... and best of all: how to get there. We wrap it all up with a calculator that measures how many more bottles of wine you can buy with all the extra cash you'll be bringing in. Perfection.
MODULE 5 - MARKETING AND CRUSHING 2020
VIDEOS + 2 HOMEWORK & CHALLENGES
Next year feels like forever away... but I want you to be ready and on top of it as soon as busy season wraps up. This module incorporates EVERYTHING you learned and shows you the foolproof way to hit your goals for next year. We deep dive into passive vs. active marketing, website design, social media, in-school connections, and more. We finish with the top 3 avenues to get new clients, and include all of our scripts, processes, and collateral to get you on your way.
TO BE 100% HONEST, SENIOR MASTERCLASS DOESN'T INCLUDE EVERYTHING I DID TO START MY BUSINESS. IT INCLUDES EVERYTHING I WOULD DO, AND THOUSANDS OF OTHER PHOTOGRAPHERS ARE DOING RIGHT NOW, TO BUILD THEIR BUSINESS FOR 2019.
WHEN YOU PURCHASE SENIOR MASTERCLASS, YOU ARE GOING TO GET A TON OF EXTRAS. THINGS LIKE:
* MY EXACT PRICING LIST AS WELL AS MY PRE-CONSULT PDF I SEND TO EVERY CLIENT!
* A BONUS 15 MINUTE POSING VIDEO WHERE I WORK WITH INSTA INFLUENCER JEN SAVIANO AND
CRAFT THE PERFECT LIFESTYLE SHOOT IN VENICE!
* BONUS PHOTOSHOOTS SHOWING YOU EXACTLY HOW I WORK WITH MY CLIENTS.
ALL OF THESE BONUSES ARE WORTH $1,697, BUT TODAY I AM INCLUDING ALL OF THESE FOR FREE.
SHOOTING PROMO VIDEO COURSE - I SHOW YOU ONE OF THE MOST IMPORTANT THINGS PHOTOGRAPHERS NEED TO DO: CREATE GORGEOUS BRANDED VISUAL CONTENT, WHICH INCLUDES SOCIAL MEDIA & BEHIND THE SCENES VIDEO. LEARN HOW TO FILM & EDIT AMAZING PROMO VIDEOS.
SESSIONS:CALIFORNIA LIGHTROOM PRESETS - YOU'LL GET 17 PRESETS, AND 10 HELPER PRESETS TO CREATE THE GORGEOUS COLOR GRADES YOU SEE TODAY WITH JUST ONE-CLICK. ALSO INCLUDED: 3 EDITING & RETOUCHING VIDEOS, SO YOU CAN DIAL IN YOUR POST-PRODUCTION QUICKLY AND EASILY.
THE INSTAGRAM & FACEBOOK ADS COURSE - THIS HOUR LONG LIVE RECORDED VIDEO SHOWS YOU THE COMPLETE BEHIND THE SCENES OF HOW I BUILD MY FACEBOOK & INSTAGRAM ADS TO ATTRACT SENIORS. AND WITHIN AN HOUR OF CREATING THE ADS, INQUIRIES ARE ROLLING IN. IT'S THE PERFECT BACKUP IN CASE YOU HAVEN'T BOOKED AS MANY CLIENTS AS YOU WANTED TO.
SENIOR MASTERCLASS IS VALUED AT $1,985. BUT FOR THE FRACTION OF A WORKSHOP COST, YOU CAN GET ACCESS TO EVERYTHING YOU NEED FOR THIS YEAR. I HAVE COURSES AND MENTOR PROGRAMS THAT ARE IN THE $5,xxx RANGE, BUT I MADE A MISSION FOR MYSELF FOR 2019: TO HELP AS MANY PHOTOGRAPHERS AS POSSIBLE.
I WANT YOU TO TAKE ADVANTAGE OF ALL THE INCREDIBLE INFORMATION, THE HOURS AND HOURS OF PROFESSIONAL VIDEO & PDF CONTENT, AND CARVE YOURSELF THE BEST YEAR YET.